Leadership is influence. Nothing more, nothing less.
If you’re a middle manager or senior leader, you’re managing pressure from both directions.
You’re expected to execute strategy from above while keeping your team engaged, aligned, and accountable. You’re handling difficult performance conversations, shifting priorities, and rising expectations, often without structured leadership development or appropriate support.
I know that pressure firsthand, especially working extensively with city managers and municipal leaders.
Leadership development became the consistent thread in my work long before I formally stepped into coaching. I was developing leaders in community spaces and guiding teams through complexity in my communications roles. I went on to earn advanced certifications and founded Conquer Leadership to formalize this work.
Since then, I’ve advised hundreds of senior leaders through organizational change. Titles shift and strategies evolve – but how a leader shows up under pressure determines trust, alignment, and performance.
Most organizations begin with my Values-Based Leadership session – a focused 3-hour workshop where leaders identify their core values and develop a clear Leadership Vision Statement to guide how they communicate, make decisions, and lead their teams.
From there, we extend the work through strengths and emotional intelligence development, ensuring those insights translate into consistent behaviour. The result is stronger leadership presence, clearer communication, and better team alignment.
➤ “Before the coaching relationship with Parm, I lacked the confidence a COO should have… I’m becoming the leader I knew I could be.”
– Harjit Chana, Chief Operating Officer
I hold a Master of Communications Management (McMaster-Syracuse) and certifications in Maxwell Leadership, Gallup CliftonStrengths, and EQi2.0. Over the past decade, I’ve led leadership development initiatives and 1:1 coaching engagements with organizations and individuals working at Deloitte, Toronto Police Service, AMCTO, and multiple municipalities across Ontario.
If you’re serious about strengthening how you lead or want to build leadership capacity across your organization, LET’S TALK!
Together, let’s conquer your potential
Ideas. Solutions. Results.
Many organizations ask, “What leadership program should we run next?” I believe the bigger question is, “What leadership development ecosystem are we building?”
Workshops, coaching, assessments, e-learning, peer learning, and stretch experiences all play an important role – but their greatest impact comes when they’re intentionally connected. My work goes beyond delivering training. I help organizations connect learning experiences into leadership systems that create lasting behaviour change and build leadership capacity at every level.
Over the years, including throughout my communications career, I’ve been able to work, partner and collaborate with a number of groups and organizations in various capacities.
